The close partnership that blowUP media Netherlands has been cultivating with the ecosystem restoration organization Justdiggit since 2016 is now becoming an international cooperation.
Since April 2021, Justdiggit's campaigns will be broadcasted on the largest and most impactful wide reaching digital screens in Germany, the Netherlands, Belgium and Great Britain. Large-scale digital screens in 13 major European cities with a massive reach of 337.2 million people annually create maximum awareness for Justdiggit's message: it is possible to re-green and cool down the planet.
Justdiggit empowers farmers in Sub-Saharan Africa to re-green their own degraded land. More vegetation leads to increased productivity of their farmland and – when applied at scale – helps to fight climate change. The project is supported by a strong network of partners and ambassadors, including the musician Thomas D and the Nobel Peace Prize laureate Desmond Tutu.
The brand uses a range of simple yet effective landscape restoration techniques to make dry land green again, such as harvesting rainwater (digging bunds) and restoring trees (Kisiki Hai). By bringing back vegetation, the soil stays healthy and fertile. This allows plants and trees to grow back and regreen an entire area.
“Protecting our climate is one of the most important challenges of our time. Through the impact of our digital screens across Europe, we create maximum awareness for the Justdiggit message and can help inspire people to think and act sustainably”, says Katrin Robertson, CEO of the blowUP media group.
“blowUP media is one of our long-standing partners and earliest supporter. We are pleased about the now even more intensive cooperation and the Europe-wide support. The power of blowUP media’s huge DOOH media will make a big contribution to anchoring our message in the consciousness of the urban target groups, and to create awareness for the most important topic of this decade: We must do everything we can to restore and protect the fragile ecosystems of our earth. Restoring nature is 37% of the solution to global warming", says Wessel van Eeden, Global Marketing Director at Justdiggit.
About blowUP media
blowUP media, a Ströer Group company, has been an international expert of large-format outdoor advertising spaces for three decades, from Giant Posters to giant digital screens. With sizes of up to 3,000m², we help brands to be completely unmissable and reach urban target groups in Europe's major cities. The company also offers large-format advertising towers on Germany's most heavily used motorways. With award-winning projects, advertising sites close to the point of sale such as Duesseldorf’s Kö-Bogen and The Piccadilly in Manchester, UK, and unique monument wrappings such as the bell tower of the Kaiser Wilhelm Memorial Church in Berlin, the company repeatedly sets standards in Out of Home advertising. blowUP media is represented in Germany, the UK, the Netherlands and Belgium and, with around 300 (D)OOH locations, offers the largest network for large-format advertising media in Europe.
Non-profit Justdiggit is on a mission to regreen Africa in the next 10 years, together with 350 million farmers and together with millions of others. Justdiggit makes dry land green again by inspiring and mobilizing farmers to regreen their own land. They bring back nature with help of simple landscape restoration techniques. In the past 4 years, they’ve already brought back over 6 million trees and restored more than 60,000 hectares of land. Bringing back vegetation has a positive effect on the (local) nature, biodiversity, communities and the climate. Next to this, Justdiggit uses global awareness campaigns to promote nature-based solutions as the solution to reverse climate change. This way they inspire, unite and mobilize an entire generation and build a Regreen Revolution. This is the Decade of Doing, and everyone can dig in!