Ströer continues to drive digitalization forward and expands its management team

Focus on Group Technology Projects & Process Optimization: Dr. Christian Baier takes over as Chief Operating Officer / Henning Gieseke appointed Chief Financial Officer (CFO)

The Ströer Group is expanding its Board of Management at the beginning of June 2021, with Dr Christian Baier taking on the role of Chief Operating Officer (COO) from this date. In future, he will drive forward the sustainable further development of Group-wide technologies, IT infrastructure and cost efficiency as well as all ESG-relevant areas for the Group with even greater focus. The developments during the pandemic revealed additional and short-term potential here, not least in the dovetailing of the individual business segments and the accelerated digitalisation of outdoor advertising.

Henning Gieseke (50 years old) will – also as of 01.06.2021 – be appointed Chief Financial Officer of the Ströer Group. Henning Gieseke studied business administration at the University of Cologne and joined the Metro Group via Kienbaum Consultants, where he was responsible for corporate development, investor relations and group controlling, among other things, during the course of his career. In the past eight years he was CFO and finally Co-CEO of Real Holding. 

"We have been able to create an enormously robust structure for our business in the past years, which has proven itself also and especially in times of pandemics. With the expansion of our management team, we can even better accelerate the development of all technology and process-oriented topics and the associated projects. We are also very pleased that we have been able to win Henning Gieseke as Ströer's new CFO with his many years of, and above all, broad financial expertise and management know-how. With this new line-up, we are consistently focusing on the digitalisation of our core business and the further development of our successful "OOH plus" strategy," says Christian Schmalzl, Co-CEO of Ströer.

Ströer's "OOH plus" strategy combines the strengths of the OOH core business with those of the flanking business segments Digital OOH & Content and Direct Media.



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