28.01.2021

Apotheken Umschau: Digital marketing assignment for Ströer

Strong partnership for the implementation of the cross-media strategy in the digital world

With Ströer as the new digital marketer of its portals, Wort & Bild Verlag has brought a new, strong partner on board. The leading German digital marketer will be on the health portals for display advertising, moving image campaigns, native advertising and cooperation from January on and responsible for apotheken-umschau.de, diabetes-ratgeber.net, senioren-ratgeber.de, baby-und-familie.de and digital-ratgeber.de. This step is a further building block in the implementation of the cross-media strategy of Wort & Bild Verlag, in which the digital plays an essential role in strengthening and expanding the media brands.

"After a long selection process, we made a conscious decision in favor of the Ströer company because it brings in the reach and effectiveness that we strive for in our digital marketing," says Marco Bergmann, Head of Media Management at Wort & Bild. "We have a common goal in mind: the development of innovative communication solutions and effective advertising services in order to reach a qualified target group."

Due to the excellent cross-media market access, the many years of expertise in cooperation with large publishing houses and, last but not least, its unique technological competence in the digital sector, Ströer is ideally positioned for the co-marketing of Wort & Bild Verlag. In addition to customers from the health and pharmaceuticals sectors, Ströer's digital marketing also focuses on industries such as automotive, consumer electronics, services, finance, personal needs, telecommunications and tourism.

Christopher Kaiser, CEO of Ströer Digital: "Especially in stormy times, we see that the value of reliable partnerships is clearly increasing again. We are therefore very pleased, to be able to market the clear number 1 and the central lighthouse in the pharmaceutical and health sector with Wort & Bild Verlag and to consistently expand our digital portfolio. In addition to co-marketing in the digital sector, we see strong synergy potential, especially in joint cross-media products and concepts for our customers."

The health portal apotheken-umschau.de provides its readers in addition to the print magazine Apotheken Umschau, Germany's most widely read health magazine with 18.71 million readers per month (AWA 2020), with well-founded health information. The editorial team shows smart ways to live healthier, informs about all important topics around health, gives valuable advice, imparts current medical knowledge in a serious, technically competent and generally understandable way. With 8.6 million unique users per month (AGOF 12/2020) and 20.3 million monthly visits (IVW 12/2020) apotheken-umschau.de to Germany's most popular and largest health portals.

 

About Wort & Bild Verlag

Wort & Bild Verlag, based in Baierbrunn near Munich, is the leading provider of health media in Germany. The brands stand for high editorial quality, serious and independent journalism and great popularity among readers and users. As a partner of the pharmacy, the high health benefit for the readers and the expert advice in the pharmacy are always in the foreground.

The following magazines appear in Wort & Bild Verlag: Apotheken Umschau, Baby und Familie, Diabetes Ratgeber, Senior Ratgeber, Ärztlicher Ratgeber, medizini, the HausArzt-PatientMagazin and the Digital Ratgeber. With around 30 million readers and users per month, the publisher reaches around 55 million contacts on all channels in Germany. There has been a current podcast on the subject of Corona since the Corona crisis (www.gesundheit-hoeren.de) and engaging video formats explaining important health issues. The series of books contains advice on health and nutrition topics.

 

 

 

Disclaimer

This press release contains “forward looking statements” regarding Ströer SE & Co. KGaA (“Ströer”) or the Ströer Group, including opinions, estimates and projections regarding Ströer’s or the Ströer Group’s financial position, business strategy, plans and objectives of management and future operations. Such forward looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of Ströer or the Ströer Group to be materially different from future results, performance or achievements expressed or implied by such forward looking statements. These forward looking statements speak only as of the date of this press release and are based on numerous assumptions which may or may not prove to be correct. No representation or warranty, express or implied, is made by Ströer with respect to the fairness, completeness, correctness, reasonableness or accuracy of any information and opinions contained herein. The information in this press release is subject to change without notice, it may be incomplete or condensed, and it may not contain all material information concerning Ströer or the Ströer Group. Ströer undertakes no obligation to publicly update or revise any forward looking statements or other information stated herein, whether as a result of new information, future events or otherwise.