Environment & Climate Protection

The Smart City partnership between Ströer and the Federal City of Bonn is being brought to life this year with another ten green bus shelters. The aim of the partners is to push nature-oriented solutions in the city area. Together with SWB Bus und Bahn and the company Selders, one of the bee-friendly plant roofs has now been presented in Tannenbusch.

Ströer creates the basis for climate-neutral out-of-home and digital campaigns. All advertising customers can play out their campaign with Ströer in a climate-neutral way - at no extra cost.

From June 16 to 18, 2021, the GREENTECH FESTIVAL will take place in two locations this year with the Kraftwerk Berlin and the Heeresbäckerei. The festival consists of different elements: Exhibition, Awards, Conference and Concert elements. It thus offers a multifaceted approach to the topic of sustainability, making it one of the largest festivals of its kind in the world. As part of a pilot project of the Senate Department for Economic Affairs, Energy and Industry in cooperation with Visit Berlin, the festival can take place on site this year in line with the pandemic with a limited number of participants.

With the aim of continuously improving its ecological footprint and taking further important steps towards sustainability, blowUP media is now offering its clients new options for booking sustainably produced Giant Posters. Since June, advertisers are able to book a 100 percent PVC-free Giant Poster. Depending on the product type, the new Giant Poster material is also made from up to 100 percent recycled materials.

The #HHelpingHands volunteer program aims to draw attention to the important task of volunteering and to motivate Hamburg residents to get involved. Whether in sports clubs, child and senior citizen care, youth work, culture or environmental protection: the motivations and fields of activity for getting involved in helping others are diverse. In Hamburg, more than 550,000 people are active as volunteers.

The non-profit organization #wirfürschule is shaping the vision of the school of tomorrow and thus initiating the transformation of education. A Future Council of about 100 representatives of our society (students, teachers, principals, parents, representatives from the business community and the school's social environment), together with experts from the education sector and a strategy council, develop the basis for the vision of the school of tomorrow - a national curriculum.

The armed conflicts in Israel, the terrorist attacks on the Jewish population and the retaliatory strikes by the Israeli military are upsetting and disturbing people all over the world. The Berlin Partner Network, which includes Ströer, has launched the Berlin Against Anti-Semitism initiative. The aim is to take responsibility in the fight against anti-Semitism and to show that hatred and incitement have no place in a diverse, cosmopolitan and tolerant city like Berlin.

Our society is colorful and diverse. So is our working world. The German Diversity Day, which took place on May 18, 2021, drew attention to this.

The close partnership that blowUP media Netherlands has been cultivating with the ecosystem restoration organization Justdiggit since 2016 is now becoming an international cooperation.

Anfang des Jahres unterzeichnete die Ströer Gruppe die Charta der Vielfalt und verpflichtete sich damit Diversity im Konzern weiter zu verankern.

Until May 6, Hamburg residents are being encouraged to smile with attention-grabbing ads and smiling emoticons on advertising pillars, power boxes, digital billboards and velotaxis around the intersection.

Ströer supports campaign week with 3,000 outdoor locations

Festival for green technologies and a sustainable lifestyle from June 16 to 18, 2021, in Berlin

For this year's Earth Day, more than 200 tech companies have launched a joint campaign: Time for Climate Action. Ströer displays the campaign via its own public video network to generate awareness. At train stations and subway stations, passers-by are encouraged to contribute to climate protection.

The fact that families in particular have long since passed the breaking point is well known and an important topic in the editorial department of the familie.de website, which belongs to Ströer Media Brands.

The term "bicycle boom" regularly made it into the headlines during the pandemic. Now, the German Bicycle Association (BVZF) encourages people to switch to bicycles in the long term using video clips and outdoor posters. #BleibinBewegung appeals both to the pleasant physical feeling of cycling and to being part of a movement.

Art interventions in public spaces have been part of the concept of the #MeetFrida art platform from the very beginning.

How large is the carbon footprint of an advertising campaign? Information about this is provided by the “Green GRP” that the Mediaplus Group is presenting, in cooperation with ClimatePartner and nine media companies.

March 21st marks World Down Syndrome Day. This date is chosen consciously because in Down syndrome, also known as trisomy 21, the 21st chromosome is present three times instead of only twice in each body cell.

blowUP media Benelux is attracting shoppers and reducing carbon emissions at the same time with “The Green”, a groundbreaking 40m² giant digital screen on Belgian seaside resort Knokke’s prime shopping street, Lippenslaan. Lippenslaan has nearly 5 million visitors annually.

With her project "Embassy of Trees", artist Ellen Bornkessel brings the forest into Cologne's Neumarkt underground station.

Every week, around 100 women come to the Gynecological Tumor Center and the European Competence Center for Ovarian Cancer (EKZE) at the Charité Hospital in Berlin.

Our giant poster specialists not only offer customers giant posters produced in a CO2-neutral manner, the materials can also be fully recycled.

Outsite Media markets giant poster surfaces that not only serve advertising purposes, but can also improve the air quality of German city centers at the same time

South Sudan is one of the poorest countries in the world. Years of civil war, poverty, droughts and floods make life a daily struggle for survival for millions of people.

Laut gegen Nazis e.V. and Serviceplan Campaign call for civil courage

With BeyondGenderAgenda, the Ströer Media Brands website desired.de has gained a new cooperation partner. BeyondGenderAgenda will celebrate its first anniversary on February 2nd, 2021 and is committed to equal chances in business, regardless of gender, age, origin or sexual orientation.

With the aim of continuously improving their ecological footprint, blowUP media Germany will now only be offering their clients Giant Posters that are CO2-neutral from 2021.

At the beginning of December, the "Only together" campaign was launched on Infoscreens throughout Germany.

Jury awards five groundbreaking projects as part of the initiative #beyondcrisis - time for new solutions/media partner STRÖER provides 500.000 Euro advertising budget for Germany-wide attention.

Every year, the Fairtrade Awards honor companies that produce their products sustainably and fairly. t-online participated in the Fairtrade Awards 2020 as a media partner.

The fritz-kola initiative ‘Pfand gehört daneben’ (bottle deposits belong beside the bin) has been raising awareness of deposit collectors for years.

The Greentech Festival took place in Berlin from September 16–18, 2020, as a hybrid event held online and at the former power station Kraftwerk Berlin.

The Cologne-based alliance MIT FRAUEN IN FÜHRUNG was launched in 2016, and since then 15 of the city’s leading companies have joined to actively promote equality between women and men in their organizations. Alongside Ströer, the alliance includes REWE, DuMont, DEG, Cologne Bonn Airport, Kreissparkasse Köln, Sparkasse KölnBonn, WDR, Kliniken Köln, Jobcenter, and the municipal authority of Cologne.

Ströer and the city of Bonn have agreed to collaborate on research into innovative solutions for promoting biodiversity and combating climate change that are rooted in nature.

The first national Warning Day will take place on 10 September 2020.

This year’s Regional Horticultural Show in Kamp-Lintfort opened its doors at the beginning of May 2020. It is the 18th event of its kind in North Rhine-Westphalia and is highly respected as an effective tool for urban planning.