Efficiency, innovation, and responsibility

"Ströer is aware of its corporate responsibility and has made sustainability in thought and deed part of its corporate culture. A sustainability-oriented mindset can only be embedded within a company in a meaningful way if it becomes a long-term pillar of corporate strategy and is directly relatable to the company’s core business. There is no inherent contradiction between sustainability and business success; in fact, one depends on the other. We prefer to think in decades, not quarters." (Christian Schmalzl, Co-CEO Ströer SE & Co. KGaA)

Christian Schmalzl, Co-CEO Ströer SE & Co. KGaA

Ströer’s sustainability strategy 2030


The 2030 Ströer Sustainability Strategy combines our business strategy with environmental awareness and climate change mitigation, community-based approaches, and corporate governance aspects. Two key components of this, efficiency and innovation, have always been part of our business model.


Sustainability Report 2020