Easier navigation / New websites tailored to the needs of the target audiences / New online magazine takes an independent view of industry issues
Ströer Media AG has launched its new corporate web pages at www.stroeer.com. The clean, minimalist design of the new website provides customers, investors, journalists, and job seekers with current information about the company and the services offered by the media marketer.
The marketing services and digital offerings can now be found on a separate portal, www.stroeer.de, which focuses on offering informative content for outdoor advertising and useful tools and services, such as the creative simulator or the billboard cost estimator.
In addition to the whole new design, what makes the new websites stand out are their clean structure and their appeal to target audiences, which was clearly one of the main aims. Thanks to the relaunch, all the Ströer websites now have the same look and focus on each of the respective target audiences.
Another new feature is the integration of the Ströer magazine at www.stroeer.de, which will be taking a close look at one media topic every six to eight weeks. The aim is to take an independent view on issues that are relevant for the industry and let experts have their say. The first online edition of the magazine starts with the subject of “Hyperlocality.” Find out what that is all about here: http://www.stroeer.de/wissen-inspiration/magazin/
The new platforms, which Ströer developed in association with Cologne-based digital agency B+D Interactive, can be used on all digital devices, such as PCs, tablets and smartphones.