DIGITIZATION

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Ströer is one of the drivers of the digital transformation in the German media industry. In the area of out-of-home media, the Company is successively digitizing its advertising media across German cities. In addition to the further expansion of its public video infrastructure, Ströer is also rolling out roadside screens – large format digital advertising spaces on roadsides – and forging ahead with the installation of Beacons in advertising media. The Company is thereby opening up new cross-media advertising opportunities for local and national advertisers.