ADSERVER

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Ströer´s advertising customers and agencies are now able to buy a large portion of its media inventory using programmatic buying technology. The dynamic media planning and display approach minimizes scattering loss and costs and optimizes the efficiency of campaigns. Ströer offers – both in the context of a private marketplace or an open auction model – a diverse range of programmatic deal opportunities for all its premium media inventory in the online, mobile and video portfolios.