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With now around 4,000 public video screens at train stations, shopping malls and underground stations, the Company reaches more than 30 million people and generates over 1 billion video views each month. Programmatic advertising offers customers the opportunity to target the display of their advertisements on the basis of certain granular parameters and as such enable more efficient and flexible ad buying. In the future, digital out-of-home advertising will be as flexible and dynamic as online video. The public video screens at the numerous highly frequented interchanges with their dominating presence attract huge amounts of attention in public spaces and, based on the same display approach in technological terms, ideally supplement online and mobile campaigns.