Ströer is a leading digital multi-channel media company and offers advertising customers individualized and fully integrated end-to-end solutions along the entire marketing and sales value chain. Ströer's strategic goal is to be Germany's most customer-centric media company.
On the one hand, the location-based Out-of-Home Advertising business is an important part of the Ströer Group: The Ströer Group operates around 300,000 outdoor advertising spaces. The OOH portfolio includes all media used outside the home - from classic poster media and exclusive advertising rights at railway stations to giant posters by blowUP media.
On the other hand, Ströer promotes the development of business models that are created around digital content, namely publishing portals and online marketing. The portfolio in the field of digital advertising extends from comprehensive quality products through high-reach offers to cross-media solutions and innovative advertising products. In digital publishing, the Company publishes premium content across all digital channels, offering one of Germany’s widest reaching networks with its general interest portal t-online.de and special interest sites.
The third corner stone is dialogue marketing and transaction-oriented business models. Ströer is in direct contact with the end user through various channels and offers its customers comprehensive solutions in dialogue marketing. The services include direct sales, inbound and outbound as well as non-voice channels such as social media and chat, as well as downstream products such as back-office services or aftersales support.
STROEER.DE
The central website concerning digital media and out-of-home media for media, creative and special agencies and marketing decisions makers.
BLOWUP-MEDIA.DE
blowUP is a specialist for large-format giant posters from 100 to 17.000 square metres.
STRÖER DIGITAL PUBLISHING
Ströer Digital Publishing GmbH offers with tonline.de and special-interest portals as well as mobile offers the most extensive network in Germany.
STROEER-DIREKT.DE
The platform for simple and quick booking of regional out-of-home campaigns.
STROEER-DIALOG.DE
The Ströer Dialog Group specializes in dialogue marketing. In addition to direct sales, inbound and outbound, services include non-voice channels such as social media and chat, as well as downstream products such as back-office services and after-sales support.
STRÖER MEDIA BRANDS
Ströer Media Brands creates and distributes premium content to influencers and digital natives via all digital channels: web, mobile, social media and DOOH (public video). Including news, tests, buying advice, videos, podcasts, live coverage.