Portfolio of Services

Ströer is a leading digital multi-channel media company and offers advertising customers individualized and fully integrated end-to-end solutions along the entire marketing and sales value chain. Ströer's strategic goal is to be Germany's most customer-centric media company.

On the one hand, the location-based Out-of-Home Advertising business is an important part of the Ströer Group: The Ströer Group operates around 300,000 outdoor advertising spaces. The OOH portfolio includes all media used outside the home - from classic poster media and exclusive advertising rights at railway stations to giant posters by blowUP media.

On the other hand, Ströer promotes the development of business models that are created around digital content, namely publishing portals and online marketing. The portfolio in the field of digital advertising extends from comprehensive quality products through high-reach offers to cross-media solutions and innovative advertising products. In digital publishing, the Company publishes premium content across all digital channels, offering one of Germany’s widest reaching networks with its general interest portal t-online.de and special interest sites.

The third corner stone is dialogue marketing and transaction-oriented business models. Ströer is in direct contact with the end user through various channels and offers its customers comprehensive solutions in dialogue marketing. The services include direct sales, inbound and outbound as well as non-voice channels such as social media and chat, as well as downstream products such as back-office services or aftersales support.