Ströer is confirming the preliminary results announced in February for fiscal year 2017: Annual revenue grew by 18% from EUR 1.12b to EUR 1.33b with organic revenue growth of around 9%. Operational EBITDA increased by a very substantial 17%, up from EUR 283m to EUR 331m. Adjusted profit for the period developed very well once again, climbing 19% from EUR 154m to EUR 184m. Free cash flow (before M&A transactions) improved by 6% from EUR 139m to EUR 146m despite one-off expenses. The leverage ratio rose marginally from 1.2 to 1.4.

The preliminary figures from Ströer SE & Co. KGaA’s 2017 annual report show record results and underscore the success of the growth course pursued. Consolidated revenue mushroomed 18% from EUR 1.12b to EUR 1.33b. Organic growth stood at around 9%.

Ströer has signed the purchase agreements for the full acquisition of DV-COM and D+S 360. Following the successful expansion of Ströer’s product portfolio to include the dialog media segment, Ströer has thus reaffirmed the Company’s strategic objective of making integrated offerings available along the marketing and sales funnel and the entire customer journey. Performance metrics such as cost per order (CPO) and customer acquisition costs (CAC) are quickly gaining importance as complements to conventional customer KPIs such as reach, share of voice and CPT.