About Ströer

 

Ströer is a leading German provider of out-of-home media and offers advertising customers individualized and fully integrated, end-to-end solutions along the entire marketing and sales value chain. With its “OOH plus” strategy, Ströer is focusing on the strengths of the OOH business, underpinned by the Digital OOH & Content and Direct Media segments. 

With this combination, the Company is in a position to continue expanding its customer relevance and, thanks to its strong market share and long-term contracts on the German market, has an excellent basis from which it can continue to reap more than its share of market growth over the coming years. 

The Ströer Group commercializes and operates several thousand websites in German-speaking countries in particular and operates approximately 300,000 advertising media in the out-of-home segment. The portfolio includes all forms of out-of-home media – from traditional poster media and exclusive advertising rights at train stations through to digital out-of-home media. Our core business is supported by the Digital OOH & Content and Direct Media segments. With dialog marketing, Ströer offers its customers wrap-around performance-based solutions ranging from location or content-specific reach and interaction across the entire spectrum of dialog marketing through to transactions. Furthermore, in digital publishing, the Company publishes premium content across all digital channels, offering one of Germany’s widest reaching networks with its t-online.de and special interest sites. 

Ströer SE & Co. KGaA is listed in Deutsche Börse’s SDAX.

 

 

1.6 

With consolidated revenue of EUR 1.6bn for the full year 2018*, Ströer SE & Co. KGaA is one of the largest providers of outdoor and online advertising in Europe as measured by sales.

 

Innovative Brains - The Ströer Group employs around 13,000 people at more than 100 locations.

PERFORMANCE - The Ströer Group commercializes and operates several thousand websites and reaches more than 52 million unique users per month in online advertising. In digital publishing, the Company offering one of Germany’s widest reaching networks with its general interest portal t-online.de and special interest sites.

BRANDING - The Ströer Group operates approximately 300,000 advertising media in the out-of-home segment. The OOH portfolio includes all media used outside the home - from classic poster media and exclusive advertising rights at railway stations to giant posters by blowUP media.

DIALOG - Ströer is in direct contact with the end user through various channels and offers its customers comprehensive solutions in dialogue marketing. In addition to direct sales, inbound and outbound, services include non-voice channels such as social media and chat, as well as downstream products such as back-office services and after-sales support.

Design expertise - Ströer runs its own development centers and has received numerous awards for its advertising design.