Esther Raff joins Ströer
Esther Raff will become Managing Director for Sales and Marketing at Ströer Media Deutschland GmbH (SMD) in Cologne as of March 1, 2012. A media expert, she has made a name for herself in the media world by her work on the reorientation of radio marketing company AS&S Radio GmbH over the past six years. As the company’s managing director, she introduced new cross-media products such as “Listen&Surf“ which helped the radio advertising organization emerge from its public-service background and structures and become a “marketer of the future”. The efficient structures and new image she put in place not only brought in a stream of new clients, but also won significant market share from the competition in this fully consolidated market. Her marketing expertise will boost the German management team headed by CEO Dirk Wiedenmann and Managing Directors Alexander Stotz and Ingo Rieper. She will work closely with Axel Wiehler (national sales) and Christian von den Brincken (marketing and strategy) and report directly to Dirk Wiedenmann. “We’re looking forward to working with Ms. Raff, whom we know to possess outstanding knowledge of the media market and a great business track record – she is an ideal fit for our management team. With her appointment, we are pushing ahead with our strategy of getting know-how from other areas of the media industry on board in our company and continuously expanding our in-house expertise”, said Dirk Wiedenmann, welcoming the appointment.