“Celebrate life!“ – for 25 weeks, Coca-Cola Light is celebrating its 25th anniversary in the Netherlands. The opening attraction of this year’s anniversary campaign is the country’s biggest Coca-Cola dispenser. Eleven metres tall, four metres wide and 1.30 metres deep – these are the impressive dimensions of a BlowUp installation on Hoogstraat in Rotterdam.
For the entire month of January, people can send a text message to 5040 to receive a code on their mobile phones. The code is entered into the Coca-Cola dispenser as tall as a house, and the customer receives a 330 ml can of Diet Coca-Cola.
Katrin Robertson, Group Managing Director of blowUP media, Europe’s leading provider of giant posters, says: “We are very pleased that Coca-Cola is using our effective medium to draw attention to the campaign. We are convinced that the creative realization – blowUp in combination with mobile – appeals to the target group and will be the talk of the city.”