Hamburg’s pedestrian navigation system received the iF sealThe Ströer Group received no less than six awards for its new design products at the iF product design awards 2007. In the category “Public Design/Interior Design“, the jury awarded the sought-after iF seal to Hamburg’s pedestrian navigation system, three products of the design line “Silverline” (shelter, kiosk and “WC Tronic”), the City-Light poster “Slim Lights” and the toilet “WC Tronic 402” of the design line “Xenon”.

Silverline
A material mix of aluminium, steel and glass is the defining characteristic of the design line “Silverline” by the designer trio wittenberg hübener claussen. Their products are designed to enrich everyday life. This means that the products focus on a high standard of functionality, which is enhanced by their aesthetic quality.

WC Tronic 402
The “WC Tronic 402“ combines design and technical sophistication. Equipped with a city guide and LED displays, the toilet offers clearly visible city information, such as temperatures, time or details of events – always up-to-date and interactive. The characteristic materials are glass, stainless steel and VARICOR – a mineral material. The combination of materials gives the public toilet a pleasant atmosphere and modern look.

Pedestrian Navigation System
The pedestrian navigation system developed for the city of Hamburg consist of blue and white signs directing pedestrians in Hamburg’s downtown area since May 2006. 133 sign locations and about 700 individual directions point towards more than 80 destinations, including the city’s sights, important streets and squares, museums and theatres, underground and railway stations, major parking garages, police stations and public toilets. The signs and signposts are made from aluminium and security glass with background printing, which provide an appealing look and protection against vandalism.

The iF product design award is one of the world’s oldest and most renowned design competitions. The criteria for the iF product design award are design quality, construction, material selection, innovation, eco-friendliness, functionality, ergonomics, visualization of intended use, safety, branding and universal design.