The 2007 Poster Media Analysis shows what posters can really do. The results turn our performance data into hard, internationally accepted media currency you can rely on when planning your advertising strategy and budget.
The results of the "ma 2007 Poster" study, completed at the end of 2007, will give fresh impetus to poster media. Apart from representative phone surveys, the study also used GPS data for the first time.
According to the latest results, billboards, solus site columns and City Light posters achieve a national net coverage of between 47 % and 60 % and even significantly more with employed and better educated target groups. The coverage in the respective booking areas is between 89% and 99%. For the first time, the "ma Poster" also shows performance data for Mega-Lights, which achieve national coverage up to 75 %. Thus many advertising media achieve more coverage beyond their actual booking area than previously assumed.