With the acquisition of a share in the Malaysian outdoor advertising marketer “59 images” in 2007, Ströer Malaysia closed the first big deal in Southeast Asia. The new company “59 images Holding” serves as a basis for business activities in other Southeast Asian countries. Ströer Malaysia will focus on the growth potential of the many infrastructure projects in the strong emerging markets in Southeast Asia. The expansion and modernisation of the product portfolio will produce new advertising opportunities and promote the growth of outdoor advertising.