Nowadays, cities and local authorities are under just as much competitive pressure as brand producers. To survive the competition to attract business, tourism and residents, they have to come up with a unique identity and attractive environment in which to live. For this reason, cities are in the process of redefining themselves. While before they were administrators, they now portray themselves more as service providers.

Important criteria that lend themselves to an attractive image for the cities are good infrastructure, cleanliness and safety. For years Ströer has been assisting cities as a strong partner in designing the modern urban landscape.

Every town or city has its own character and structures which have developed over time. We therefore exercise caution in ushering in changes in the urban landscape and develop tailor-made solutions. With street furniture and high-quality out-of-home media we help cities to implement their city marketing concepts. Being a full-service provider, with us they get everything from a single source. From shelters and self-cleaning city toilets to city information systems, we provide cities and local authorities with everything they require. Turn-key, including installation and servicing. Our products are made from high-quality, durable materials, are easy to clean, versatile and can be extended.