As a major media company it is our policy to accept social responsibility and to make a contribution to society and the quality of life enjoyed by the inhabitants and visitors to cities, above and beyond our normal business activities. Social and charitable projects are dependent on the public at large. No medium is better suited than our out-of-home media for drawing public attention to these projects with a wide coverage. In the past financial year we have provided media services and direct financial assistance, worth millions, for charitable projects.