The social dimension of Ströer´s sustainable activities covers its social commitment in supporting charitable initiatives and providing training and professional development measures for its own staff. The field of CSR, the company gradually expanded. The board of management decided to concentrate its sponsorship activities on three areas: sport, children/young people and culture. Ströer sponsors selected projects from these areas by both providing media as well as long-term financial support. Through these efforts, Ströer raises public awareness of its projects and partnerships and improves their long-term prospects. For each of the three areas, one lighthouse project has been defined which will be promoted in a special way.
Ströer intensified its long-standing cooperation with the Deutsche Sporthilfe foundation in the area of sport/nutrition. A contract on a media partnership was signed in order to further raise public awareness of the foundation and its goals. The cooperation, which will initially run until 2013, also provides for mutual involvement in all communication and direct sponsorship of six sportsmen and women.
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In late 2007, we initiated a cooperation project with the “Initiative for Missing Children“. As an expert in public communication, Ströer provided advertising faces dedicated to finding missing children and young people, in order to increase public awareness of these young people who have disappeared.
Since 2006, Ströer Deutsche Städte Medien GmbH has been involved in a cooperation project entitled “Communication and Monument” with the Monument Academy of the German Foundation for Monument Protection. Part of this cooperation is the development of concepts for the careful treatment of historical property in the course of future advertising activities.
In 2007, we used the electronic Infoscreens in the underground stations of several German cities to support a recruitment campaign for the unemployed in cooperation with the Hamburg-based creative agency NGGK.
Since 2006, Ströer has been a cooperation partner of the German Central Bone Marrow Donor Register (DKMS). On a regular basis, our employees have the opportunity to undergo a voluntary typing procedure and be added to the German Central Bone Marrow Donor Register.
Ströer stands for the compatibility of job and family. That is why we opened our company daycare centre at our Cologne group headquarters in 2007.
