The social dimension of Ströer´s sustainable activities covers its social commitment in supporting charitable initiatives and providing training and professional development measures for its own staff. The field of CSR, the company gradually expanded. The board of management decided to concentrate its sponsorship activities on three areas: sport, children/young people and culture. Ströer sponsors selected projects from these areas by both providing media as well as long-term financial support. Through these efforts, Ströer raises public awareness of its projects and partnerships and improves their long-term prospects. For each of the three areas, one lighthouse project has been defined which will be promoted in a special way.
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