In January 2008, Deutsche Bahn AG declared the central stations of Berlin, Düsseldorf, Frankfurt, Hamburg, Cologne, Munich and Stuttgart as “premium stations“. These train stations are characterized by their prime city location, impressive architecture, shopping areas of at least 6,000 m², and their domestic and international traffic. The premium stations are meeting places for mobile, affluent people, the waiting situation offers high potential in terms of contact frequency, duration and intensity, and the location creates a relatively focused advertising environment. Ströer offers advertising media that can be integrated into the overall look of the respective central station. The balanced portfolio has options for image, campaign and special advertising projects. The advertising media focus on interactivity, integrated communication and design.