Around the world, people are becoming increasingly mobile and networked. The mobility rate is rising particularly in the emerging markets. Consumers present new challenges to the advertising industry. This presents opportunities for innovative and creative outdoor advertising concepts. People move about in a world of experience, in which they live, consume and make purchase decisions. Ströer Group’s digital, interactive and networked advertising media reach these qualified target groups with perfect coverage on all their ways – on foot, in a car, on a bus, train or boat.
