With the acquisition of a holding in Dubai in 2007, Ströer Media International entered into the Arab outdoor advertising market and created a platform for the expansion in other countries in the Gulf region. Many infrastructure projects in the United Arab Emirates bear significant growth potential. According to a forecast from Zenith Optimedia, the average growth rate of the outdoor markets will be more than 20% between 2005 and 2009. In December 2006, blowUP media already realized the biggest giant poster to date (17,000 sq.m.) in less than a month. The celebration of the first anniversary in office of Sheikh Mohammed Bin Rashid Al Maktoum was the occasion for “wrapping” the World Trade Centre in Dubai.