As a Gold Partner of the Metro Group Future Store Initiative, Ströer Media Deutschland is testing new retail advertising concepts. The aim is to provide customers in the vicinity of a shopping mall with faster, more effective and more targeted advertising.

Another important element of Ströer’s concept for the Metro Group Future store is the individual use of information media. 14 columns, billboards or City-Light Posters in selected locations help customers find their way around the Tönisvorst shopping mall, leading them directly to the point of sale.