The 2007 Poster Media Analysis shows what posters can really do. The results turn our performance data into hard, internationally accepted media currency (...)

As a Gold Partner of the Metro Group Future Store Initiative, the Ströer Group is testing new retail advertising concepts. The aim is to provide customers in the vicinity of a shopping mall with faster, more effective and more targeted (...)

In November 2008, we installed out fully automatic public toilet system WC Tronic 402 in Dresden, as the first location worldwide, and presented it to the city and its citizens. The high-tech product has already won (...)

We are now able to control and monitor the maintainance, cleaning and poster changes at our advertising media and street furniture. The Wireless Poster Control system uses a camera phone with scanning technology (...)

Apart from our prize-winning products and design lines we are still working on innovative and comprehensive communication concepts, such as the interactive city. “Interactive City 2.0” has a clear vision in mind: Urban design (...)

Digital media provide effective communication, they are flexible, allow for bookings on short notice, and accommodate a wide range of advertising forms and strategies.

Premium stations are meeting places for mobile, affluent people, the waiting situation offers high potential in terms of contact frequency, duration and intensity, and the location creates a relatively focused advertising environment.