Socio-political responsibility has been a core element of Ströer AG’s business since the Company was founded. The Company has supported numerous social projects over the past 20 years, either directly providing funds or giving indirect support by advertising faces at generous terms for social initiatives and projects. Together with its contracting partners in the various cities, Ströer again supported regional and nationwide social projects.

The Company bases its sustainable development activities on three internationally applicable areas of social responsibility: Handling of resources (Planet), sustainable business practices (Profit) and social commitment (People).

The developments from the three areas are outlined below. In keeping with the tradition of a family-owned business, the Company’s founder Udo Müller and his colleagues from the board of management have placed particular emphasis on the area of social commitment.